Designing a patient-first booking system to reduce wait times and improve accessibility.
Problem statement
Finding a doctor shouldn't feel like solving a maze. The Better platform exists for one reason: make booking appointments actually work. No 18-minute hold times. No getting lost in specialty filters. Just you, a doctor, and an appointment that actually happens.
User Journey
The Dood’s odyssey !
Meet Mr. Lebowski
But hey, you can call him “Dood.”
Let's follow his attempt to book a gastroenterologist after some, uh, persistent stomach issues.
Discovery
Dood needs a gastroenterologist. His stomach's been acting up.
Friction
Calls the clinic. Waits 18 minutes on hold.
Tries the clinic's app.
Gets lost in a maze of filters unclear availability, too many specialties listed.
Breaking point
Finally reaches the clinic. But guess what? More waiting. More forms. Stress levels: maximum.
Pain points
Dood’s Healthcare Woes
Phone hold times that test your patience
Hospital wait times shrouded in mystery (When will they actually see you? Nobody knows.)
Finding available doctors feels impossible
Solution
Clarity and Control
We built an appointment system that actually respects your time.
What it does
Find the right doctor fast – Patients can book with available doctors even during busy periods. No more "we're booked until next month."
Book in seconds, not minutes – Search, find an open slot, click. Done. The whole thing takes less time than making coffee
Know your wait time – Real-time updates show estimated wait times. Plan your day instead of sitting in a waiting room wondering.
The Flow
From Couch to Doctor
We talked to actual patients, hospital staff, and doctors (shocking, right?). Then we mapped out how the appointment system should actually work.
Here's the flow we landed on:
Mid-Fidelity
Iterating Toward Simple
We sketched screens. Built different versions. Put them in front of real people. Watched what confused them. Fixed it. Repeat.
The Final UI
Even The Dood Abides
After all the sketching and testing, here's what we built UI screens that solve Dood's problem without making him want to throw his phone.
Search: Find doctors by specialty, instantly
Select: See available times at a glance, pick one
Book: Confirm details, done
Mobile Screens
Wherever The Dood Roams
The mobile version makes booking stupid simple. Choose your doctor, pick a time, verify your number via WhatsApp if you want. Three minutes, tops.
Results
Since launch, Better™ has become a lifeline for thousands of patients—here’s the impact in numbers
Monthly reach
20,000 +
Patients trusting Better™
every month
Appointments booked
12,000 +
Seamless bookings in
3 months
Booking time
>3 min
Patients trusting Better™
every month
Mission Accomplished
Easy Scheduling, Every Single Time
We focused on clean design and obvious navigation. The result? An appointment system that doesn't require a manual. It works on your phone, your laptop, whatever.
No BS. Just a fast way to book the doctor you need.
