Bharath | UX Designer & No-Code web Developer

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Uncharted Chuckles
Crafting a Experience That’s No Joke!

- Role

Ux designer
Front end bubble developer

- Agency

Agilfx

- Duration

Oct 2023 - Nov 2023

- App store

https://apps.apple.com/th/app/dad-joke-reporting

- Objective

Being the Lead end-to-end UX design: research, wireframing, testing, and UI polish and Create a playful, intuitive app for dads to share jokes and connect with families.

Problem statement

The original Dad Jokes App faced critical usability hurdles , users struggled with buried features and confusing navigation, cumbersome social sharing workflows, and unreliable content curation that eroded trust. Parents hesitated to engage due to concerns about joke appropriateness, while poor discoverability and stagnant community features stifled interaction.

User journey

Marlin’s Comedic Conundrum

Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.

Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.

Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.
Lets meet marlin
The Unfunny Clownfish
Tell Us a Joke!
Where ever he goes everyone begs to hear a joke from him
Mollusk Joke Madness
The same mollusk joke strikes again.
He goes like , There’s a mollusk…..Zzz
Fishy Eye-Rolls
Dad, PLEASE stop.Anemones nod in solidarity.
Fishy Boos
The crowd’s verdict? “Worse than a sunken treasure.
Dad Mode Overload
Marlin’s hovering + bad jokes
Desperate Dad Moves
Now Marlin’s scrambling.

Pain points

Marlin’s Dad Joke Woes

Essential navigation buried, making discovery frustrating.

Users struggle to find what they need quickly.

Uncertainty about wait times

at the hospital

Limited engagement and lack of fresh jokes dampen fun.

Solution

From Fishy Silences to Pun-Filled Triumph

A comedy revamp that streamlines discovery and fosters a vibrant, pun-loving community.

References

Familiar design = Less confusion

We have two types of posts on dad jokes Media posts and text posts.we have taken UI references from top social media platform to reduce the learning curve in the platform.

UI Comparison: Instagram vs. X (Twitter) vs. Dad Jokes  

Key takeaways

Familiarity wins

Users already know how to double-tap (Instagram) and retweet (Twitter) — we reused these patterns to reduce learning curves.

Hybrid humor

Blended Instagram’s visuals with X’s snappy text for dad jokes that look and feel like apps users already love.

Metrics that matter

Replaced “likes” with “Laughs” to match the app’s playful, cringe-worthy vibe.

Mid-Fidelity

The Reef-Ready Design

A more polished version of the sketches with consistent color blocks, some Nemo-esque coral reef motifs, and bigger “laugh meter” icons.

The hero component

The Reef’s Main Attraction

A Lighthearted Dive into the Main Post component & Its Laughing Splash

Micro-Interaction: The Laugh Emoji Spray

A Lighthearted Dive into the Main Post component & Its Laughing Splash

Gill - the rebel

Sat,Apr 20,2023

The Great Bag Breakout: Now What?

#GillTheRebel #BagLife #MarineBreakout

Default

On tap

Engaged

Default

On tap

Engaged

Final UI screens

Groan - to - Giggle

When it’s time to showcase the Dad Jokes app in its final form, we dive straight into a vibrant reef of comedy. Each screen now glimmers with a mix of playful marine motifs and snappy joke mechanics—enough to satisfy even the pickiest clownfish

Results & Lessons

Since launch, DadJokes™ has sparked laughter among pun-lovers worldwide—here’s the impact in numbers

More shares

40 % more shares

Post-launch, dads shared

2x more jokes.

Rating

4.8 stars

Post launch we have been

rated 4.8 from 3.0

Mission Accomplished

Seas the Laughs, Every Single Time

Through thoughtful design and user-centered solutions, Dad Jokes™ has successfully created a platform where humor meets functionality. By addressing key pain points and fostering engagement, the app has not only improved user satisfaction but also redefined how humor is shared and enjoyed.