Streamlining Real Estate Loan Applications
From Forms to an AI Chat Interface
- Role
Ux designer
Front end bubble developer
- Duration
Jun 2024 - Aug 2024
- Website
- Objective
Redesigning a traditional loan application form into an AI-driven conversational interface to streamline user experience and increase conversion rates.
Understanding the market
Inside real estate inudustry
Traditional application forms
Some common misconsumptions
How do we think forms are getting done
Here’s how it really goes down:
The Challenge
Pain Points in Traditional Forms
High
cognitive load
20 + fields
Unclear
terminology
eg LTV , DTI
No immediate feedback
Error resolution
Low mobile optimization
40 % drop off mobile
Competitor Landscape
How others do it
By leveraging insights from the U.S. real estate market and analyzing competitors like Kiavi and Dunmar we have found how their application forms work and identified the backlashes on them.
The solution
AI-Powered Chat Interface
A conversational AI interface that guides users through a natural chat-based flow, dynamically collecting data while providing real-time assistance, reducing friction, and delivering personalized loan quotes.
Key Objectives
Reduce Abandonment
Personalize the Application Flow
Faster Quote Delivery
Core Features
Conversational Onboarding
Progressive Data Collection
Instant Estimates
Loan Application Flow
Streamlining the path from initial inquiry to final quote
This flow visualizes the major steps a user takes when applying for a real estate loan via our AI-driven chat. The process ensures critical user data is collected and confirmed, resulting in a quick, accurate quote delivered straight to the user’s inbox.
Outcome
By shifting from lengthy static forms to a guided chat interface, this user flow significantly reduces friction and supports a more intuitive, conversational loan application journey.
The Final UI
A Conversational Loan Experience
By merging a chat-style interface with intuitive validations and easy-to-edit summaries, the Final UI transforms a complex loan application into a seamless conversation—one that clarifies user needs, highlights real-time options, and delivers loan estimates in a refreshingly human way.
Mobile UI
The Loan Assistant on the Go
The interface adapts seamlessly to mobile dimensions—each message bubble fits snugly on the screen with minimal need for scrolling. Users see one or two questions at a time, preventing information overload on smaller devices.
Results
Since launch, IX ™ has streamlined real estate financing for countless borrowers—here’s the impact in numbers:
Application Time
Users now complete the
loan application 45% faster
Completion Rate
Higher rate of successful form submissions
compared to the old static application.
Conclusion
Reimagining loan application
Transitioning from a static, multi-page loan form to an AI-driven chat interface is a modern approach that addresses user frustration and drop-off in the loan application process. By studying how established competitors (Kiavi, Dunmar) handle digital applications, we took an innovative leap to offer a more personalized and engaging experience—ultimately leading to faster quotes, less confusion, and a smoother path to securing real estate loans in the U.S. market.
